We and Earth

Published on Domusweb

I met Michael Braungart after his talk at Ecoweek in Tilburg and I asked him a few questions about innovation and design, about cities and the Earth capacity to sustain life. His answers re-frame the problem of our footprint, of our role on the planet and our role as designers.

SONY DSCEcoweek Tilburg keynote lecture: Michael Braungart. Photo Beata Duda

Maria Luisa Palumbo: In 1987 you founded EPEA (Environmental Protection Encouragement Agency), a research and consultancy institute which works mainly on the implementation of circular processes. In 2002, together with William McDonough, you published Cradle to Cradle, a book which became a manifesto for a new approach to design where every man-made material is a nutrient. Is this the main key to innovation?

Michael Braungart: C2C is not really about materials. It is more about what is our role on the planet. We try to be less bad, to reduce our impact on the environment as much as possible. But C2C is about celebrating our human footprint, not about being less bad, but instead about setting positive goals. Right now our things are not good for us, they are only designed to be cheap and to look nice. A product which people cannot make a living is not a good product, a product which become waste has a quality problem. It is a quality issue. We can use all this climate debate as an innovation opportunity. It is an issue of process, because no one want to own a washing machine or own a Tv, you want to use them, we want clean clothes. In such cases, it makes sense to sell the utility rather than the product. It’s like a kind of ecological leasing, where if the products were to remain owned by the manufacturer, completely different types of materials could be used to make them. If I have sold a lifetime commitment to keep a machine running, I have a great incentive to make the parts sellable when they wear out. So, innovation is about looking at humans as an opportunity for the planet. It is about changing the mindset.

Maria Luisa Palumbo: Do you think in these last 15/20 years there have been positive changes? I think there has been a growth in environmental awareness but if we go shopping we are surrounded by unhealthy products, it is hard to see positive changes.

Michael Braungart: I think you are right that the speed of change is still slow… But look, it took one hundred and fifty year to change the declaration of human right so to give the right for women to vote in Europe. Real change takes a lot of time! But more and more people understand that eating beef or meat is not really the healthiest form of nutrition. Even in Italy, it is amazing what is going on, meat consumption went down dramatically in comparison to what it was fifteen years ago so I am quite optimistic. I didn’t expect what happened during my lifetime. We now see at least ten thousand C2C products on the market already.


Maria Luisa Palumbo: Talking about being optimistic, how many people can the Earth sustain? What do you think of the concept of planetary boundaries?

Michael Braungart: There is no planet boundary, the only boundary is our own mindset, our own education. Do you know the Einstein equation E=mc2? Do you know what it says? It says you can calculate energy and material in both ways, material can be energy and energy can become material. We have 20 thousand times more energy of what we will ever need. And we can definitely make a far more sophisticated planned use of the available energy.

We are not too many we are just too stupid: we are not good enough. It is not the planet, it is just us. We have to develop an agriculture which rebuild soil. But there is not one organic label in the whole global food industry that allows our own essential nutrients to be returned to the soil. Our organic agriculture, in other words, excludes us from the nutrient cycle. This is a critical point, because phosphorus is far more crucial for humans than, for example, oil. Without phosphorus we do not have any teeth or bones, and we cannot store energy in our bodies. Since phosphorus is essential for life, but we are afraid of using our own nutrients -feces- in agriculture, we have found a very primitive solution: phosphate mining that extracts phosphorus in a cumbersome manner and exposes us to much more radioactivity than is used in all the nuclear power plants of the world.


About paesaggisensibili

Architect and senior fellow of the McLuhan Program in Culture and Technology of Toronto University, I'm a member of the board of directors of the Italian National Institute of Architecture (IN/ARCH) in Rome, where since 2003 I am in charge of the Institute Master Programs. My studies are rooted in the fields of architecture and philosophy of science with a special interest in biology and anthropology. Key words for my research are: Man, Space, Nature, Technique, Webness, Ecology, Relations, Interactions, Resources, Energy, Landscape, Footprint, Past and Future. My goal is to build critical understanding of the present to suggest useful strategies to build the future.

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